{"id":106,"date":"2015-04-25T22:21:48","date_gmt":"2015-04-25T22:21:48","guid":{"rendered":"http:\/\/www.curtisnaborspr.com\/SEDJ\/?page_id=106"},"modified":"2015-05-09T20:50:33","modified_gmt":"2015-05-09T20:50:33","slug":"integrated-marketing-communications-imc-plan","status":"publish","type":"page","link":"https:\/\/curtisnaborspr.com\/SEDJ\/integrated-marketing-communications-imc-plan\/","title":{"rendered":"Integrated Marketing Communications (IMC) Plan"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xRPBuVDX6Mk\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>IMC Plan, 2015 (Video by: Curtis Nabors)<\/p>\n<p>The <a href=\"https:\/\/www.ama.org\/\">American Marketing Association<\/a>\u00a0defines Integrated Marketing Communications (IMC) as \u201ca planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.\u201d<\/p>\n<p><a href=\"http:\/\/imc.wvu.edu\/about\/what_is_imc\">WVU&#8217;s IMC program<\/a> notes &#8220;The <span class=\"caps\">IMC<\/span> planning process has been compared to composing a musical score. In a piece of music, while every instrument has a specific task, the goal is to have them come together in a way that produces beautiful music. It\u2019s the same in <span class=\"caps\">IMC<\/span>, where advertising might be your violin, social media your piano, public relations your trumpet and so on.&#8221;<\/p>\n<p>SEDJ\u2019s IMC campaign will include the following IMC components: Advertising, Interactive Marketing, Sales Promotion, and PR. The following media sources will be used in conjunction with the IMC elements: Internet, Print, and Social Media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMC Plan, 2015 (Video by: Curtis Nabors) The American Marketing Association\u00a0defines Integrated Marketing Communications (IMC) as \u201ca planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.\u201d WVU&#8217;s IMC program notes &#8220;The IMC planning process &hellip; <a href=\"https:\/\/curtisnaborspr.com\/SEDJ\/integrated-marketing-communications-imc-plan\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Integrated Marketing Communications (IMC) Plan<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-106","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":3,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/106\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/106\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/media?parent=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}