{"id":119,"date":"2015-04-26T04:28:58","date_gmt":"2015-04-26T04:28:58","guid":{"rendered":"http:\/\/www.curtisnaborspr.com\/SEDJ\/?page_id=119"},"modified":"2015-05-09T21:15:00","modified_gmt":"2015-05-09T21:15:00","slug":"company-logo-redesign-is-in-order","status":"publish","type":"page","link":"https:\/\/curtisnaborspr.com\/SEDJ\/company-logo-redesign-is-in-order\/","title":{"rendered":"Company logo redesign is in order"},"content":{"rendered":"

A great company logo helps to strengthen its brand<\/a>. The Golden Arches of McDonalds and the Nike swish attest to this fact. But for a small business, the name, and sometimes a slogan, needs to be included in the overall design. It is assumed that a company’s logo be the same wherever it is displayed. But this is not so in SEDJ’s case.<\/p>\n

Here\u2019s their website logo:<\/p>\n

\"website<\/a>
SEDJ company logo from website (Image by: SEDJ)<\/figcaption><\/figure>\n

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Yet, here\u2019s their Facebook logo:<\/p>\n

\"SEDJ<\/a>
SEDJ company logo from Facebook (Image by: SEDJ)<\/figcaption><\/figure>\n

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One logo needs to\u00a0be used, and used everywhere. This is crucial for consistency and it will pay dividends in increasing\u00a0brand awareness. Since the second\u00a0image is more colorful and appealing to the target market, we\u2019ll go with it for now.<\/p>\n

A company logo is more than just an image, at least for a small company like SEDJ. Once they become as popular as Nike or Apple, then just a graphic will suffice. For now, we recommend that the company name and slogan be a part of the logo. Here’s an example of a preliminary design.<\/p>\n

\"SEDJ<\/a>
Revised SEDJ company logo, 2015 (Image by: Curtis Nabors)<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A great company logo helps to strengthen its brand. The Golden Arches of McDonalds and the Nike swish attest to this fact. But for a small business, the name, and sometimes a slogan, needs to be included in the overall design. It is assumed that a company’s logo be the same wherever it is displayed. … Continue reading Company logo redesign is in order<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-119","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":20,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/119\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/pages\/119\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/curtisnaborspr.com\/SEDJ\/wp-json\/wp\/v2\/media?parent=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}