According to Mind Tools, a “SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.”

Strengths

For future brides, SEDJ is “music to my ears.” The welcome news that sets SEDJ apart are Personal touch, Professional service, and Priced right. These qualities are called the ‘Three P’s.”

• Personal touch- makes the future bride feel special. SEDJ spends time with her, making sure that she is instrumental in selecting the playlist. They also only book one wedding per day, so the bride-to-be never feels rushed.
• Professional service- the future bride can rest assured that SEDJ will be on time and prepared for her special day. The wedding day is stressful enough without worrying about the DJ’s performance.
• Priced right- SEDJ’s services are high quality yet affordable. Average wedding DJ cost is $1000, while SEDJ’s is only $800.

Weaknesses

SEDJ does not have a proactive strategy for growth. They lack a formal way to leverage their existing customers in order to influence new customers. They also have not targeted a specific audience for their PR efforts. They also lack the ability to create content on their website nor do they allow prospects to book an event on their site.

Opportunities

SEDJ has so much potential despite being in a very competitive industry. Per the IMC Plan, we will assist SEDJ in creating the following content/ strategies that will be used to generate buzz and increase customers: blogs, customer videos, Pinterest contest, Refer-a-Friend program, local Facebook ads, Facebook and Twitter posts, press releases, media and local outreach.

Threats

One of the largest threats that SEDJ faces is for them to continue to be mostly reactive in nature. Business as usual will not improve their business. Another threat would be that SEDJ doesn’t make the time or put in the required effort to implement the recommendations.